The largest fitness showroom in Europe supplying quality fitness equipment to retail and commercial buyers since 1989.Welcome to Fitness Options, the U.K's longest established and most respected fitness equipment specialist boasting, amongst other things, the largest sports supplements display in the Midlands. Our exciting online store is packed full of the latest fitness equipment on the market today, some exclusive to Fitness Options. You may be thinking of setting up a home or corporate gym, achieving a specific goal such as cardiovascular fitness, strength, bodybuilding or weight loss. Whatever your fitness requirements we can fulfil them.