GOOD GOOD started with a will to find healthier eating options.As we searched the shelves, we were unable to find healthier options that matched the taste of their sugary counterparts. So decided to set a standard of no added sugar foods.

As they searched the shelves, they were unable to find healthier options that matched the taste of their sugary counterparts. They decided to set a standard to raise the taste of no added sugar foods, by producing high-quality and naturally derived sweeteners, substitutable with sugar.

At first, GOOD GOOD only produced natural sweeteners, stevia drops & tabletop erythritol and stevia blend.

Taking inspiration from their heritage they started making jams in their own kitchen using stevia and erythritol instead of sugar.

After a while, they mastered the recipe and ended up with what we now know as our beloved GOOD GOOD jam.