The Outlet by John Smedley is the online outlet for John Smedley, the luxury British knitwear brand. Our weekly timed sales offer discounts of up to 70% off past season styles. John Smedley stands for great British quality. For over 228 years John Smedley has brought its leading British knitwear expertise and versatile silhouettes to stylish men and women around the world producing expertly made, lightweight, hand finished garments that seamlessly fuse heritage and technology to make ultra fine knits from natural materials. In an increasingly consumer savvy world, consumers look for product benefits before they buy. The truths of our brand read as a tantalizing menu of luxurious qualities including washed in local spring waters and hand finished in Britain, both unique to the John Smedley mills in Derbyshire.